Early access
Twenty new labels.
Three audiences each.
One of you.
Cellar Brief turns a winemaker's technical sheet into polished, channel-ready copy — sommelier pitch, wine club email, or distributor listing — matched to the audience, not just the wine.
Get early accessFrom tech sheet to ready-to-send copy
The producer already wrote the facts. Cellar Brief handles the translation.
Paste the producer's notes
Tech sheet, back label text, winemaker notes — whatever you have. Cellar Brief reads it and pulls out what matters for each channel.
Pick the channel
On-premise sommelier pitch, wine club email, retail shelf talker, or state distributor listing. The audience shapes the language.
Get copy that ships
Not a rough draft. Polished, channel-specific copy that matches the wine's voice and your importer's tone. Ready to paste and send.
Built for importers who wear every hat
If you're managing a seasonal portfolio without a dedicated marketing team, Cellar Brief was made for your season.
Seasonal portfolio launches
When 20 new SKUs land in October, you need sell sheets by November. Run every label through Cellar Brief instead of writing each from scratch.
Wine club selections
Monthly emails for members who want the story behind the bottle. Cellar Brief writes the tasting note and the narrative — you just send it.
State distributor listings
Compliance copy and product descriptions that meet state listing requirements — accurate to the spec sheet, formatted for the portal.
Account-by-account pitches
The same Grüner Veltliner reads differently to a Michelin-starred somm and a neighborhood wine shop buyer. Cellar Brief handles the rewrite.
Get early access
We're opening Cellar Brief to a small group of importers first. Leave your email and we'll reach out when your spot is ready.